The Bay Area Coalition’s Messaging Library 

IndiMarin is a partner in the Bay Area Coalition and recommends the use of its messaging library to inform conversations with voters as well as with people in our own lives. The library includes messaging on a range of key topics for 2024 including abortion, climate change, the economy, gun violence and more.

The Bay Area Coalition’s Messaging Library was created to connect with voters about critical issues and move them towards voting for Democrats. The Messaging Library is for all our voter conversations – phone banking, canvassing, voter registration, or talking with friends & family.

The messaging statements in the library are based on the 3V messaging framework developed by communications consultant Anat Shenker-Osorio. 3V statements lead with shared values, name the villains and their motivations and present the vision (and actions) of President Biden & Democrats.

Here are two quick videos that illustrate 3V style statements:
What Makes an Effective Message to Voters - The 3V framework
Calling out the Villain in Messaging to Voters